Small business owners often have little money for marketing or promotions. Are your marketing efforts yielding good returns? If not, you should consider using industrial marketing to boost your sales.
Industrial marketing can help you secure large orders for your products or services and grow your business.
Before we dive into how you can adopt industrial marketing for your business, let’s first discuss what it is.
What is industrial marketing.
Industrial marketing is a type of marketing that focuses on selling products or services to other businesses rather than selling to individual customers.
Let’s say, for an example, your small business offers cleaning supplies that include sponges and scourers
Yellow dusters microfibre cloths, glass polishing cloths, cleaning brushes, mops and buckets, protective gloves, etc. And you sell these products to individual customers and businesses like.
Schools
Offices
Hospitals
As businesses place large orders, the process from VP Engineering Email Lists first pitch to closing sale is often complex and involves more than one decision maker. So, business to consumer (B2C) marketing tactics may not be as effective in winning over these buyers.
Industrial marketing can help you sell larger orders of your cleaning products to schools, offices, hospitals or any other business that requires cleaning supplies.
How to adopt industrial marketing for your business
People Working on Production Line in Bottle Factory
Manufacturing companies use industrial marketing to sell their products to other businesses.
Photo: Remy Gieling on Unsplash
Industrial marketing can get your businesses noticed and help it grow. Here are five steps to increase the success of your industrial marketing efforts:
Industrial marketing requires a different approach, as you need to sell to businesses that often have
Lengthy internal process of narrowing down suppliers before buying products/services
To ensure success of your industrial marketing campaigns, you need to know your ideal customers thoroughly. Only then can you make plans to better find and sell to them.
Following are some questions that can help you to determine your ideal fit account:
Why do they buy the products or services that you offer?
How many steps are involved in their buying process?
Who are the decision makers.
So you know what types of business professionals CRB directory you should be reaching out to. Now comes an important part — setting goals. Every goal you set should be:
You might wish to increase site traffic to:
Build awareness of your new business
Urge potential business customers to submit a request for quote
Read more about how to create SMART goals here.
Create or update your marketing materials
So far, you have identified your ideal customer and you have set goals for your industrial marketing. Now, it is time to create or update your marketing assets.
If you’re already selling to individual customers, you probably have some marketing materials.
Flyers
Leaflets
eBooks
Web landing pages
Brainstorm with your team on ways to use these marketing materials to achieve industrial marketing goals.
Make sure that the materials address all the possible questions/queries your buyers could have.
Kanzen Wiring Systems Website Home Page
Source: Kanzen Wiring Systems. After creating or updating your marketing materials for a business reader, you are ready to start generating leads. A lead is a likely customer who is interested in your product or service.
