Many business owners are told that they need to use keywords on their websites to improve their organic search engine ranking. Unfortunately, some either don’t know why this is important or don’t know how to do it to get the rankings that will bring in customers naturally.

In this article, we’re going to define what keywords are. Then I’ll show you how to select keywords and add them to your site in a way that doesn’t seem forced.

A few hours spent in keyword research will pay off for years to come.

The easiest way to think of them is that they are the words and phrases your prospective clients type into a search engine such as google or bing as they’re Training Directors Email Lists trying to find businesses like yours. If you want your website to show up when they search, you’ll need to add these words and phrases to your website.

Search engines match what people are searching for with websites that contain those terms.

The first step is to identify the keywords that you can use to improve your search ranking. You should know that most people don’t look beyond page 1 of search listings, so that’s where your business needs to appear. Page 2 or 3 just won’t cut it.

The goal here is to find the most popular pages on your competitors’ websites — in other words, the pages that get the most visitors. Especially if they’ve been at this for a bit, they’ve probably picked keywords that are working well, so we can piggyback off their keyword research.

Semrush is one of many excellent tools for keyword research

Next take those same urls and put them in ahrefs to see how many links each of these pages have. Link building is hard, so by finding out which one of your competitors’ pages have the fewest links, you know where to start your efforts. The keywords used on these pages are ones your competitors are leaving open.

If you start out by going after their highest ranking pages with many inbound links, it’s like planning to run a marathon with no preparation.

By starting with the pages your competitors CRB directory are not focused on, you can build your organic search authority.

Another great tool is google search console. This tool will give you a report on all the keywords that your website is currently ranking for right down to where you appear in the search results. As long as these keywords are in the area you’re trying to grow, keep putting effort into increasing your ranking for them. If you haven’t already added these words to the page elements listed below, do it now.