Building every new organization involves invaluable lessons. As we started out, at every step, we took it upon ourselves to learn about each facet, analyze, apply and move a step forward.

The google digital course helped us drill down to the smallest details of requirements and possibilities.

Editor’s note: if you’re a web developer or digital marketer, one of the best ways to impress clients is with a certificate from godaddy academy. Taught online by industry experts, the video based certification ends with a live project based assessment.

Optimizing content strategy
Case studies taught us that peer to peer communities thrive on the success of each other and not on individual successes.

For example to crack the seo code and get our website on top of the search engine results

We formulated the following steps. We are happy to pass on this information to other startups like us.

Create an inventory or wish list for the digital presence. For example, search engines, google business, social media pages, websites, etc.
Space out the digital goals over VP Media Email Lists six months, 12 months, 18 months, and 24 months. Assign estimated costs, time, and resources for each stage and requirements to achieve them.
Take stock of competitors’ communications.
Nomenclatures of all the uploaded content should maintain a linear structure.
Set up google search console. This is also where one can check the website’s health and visibility in google search.
Start creating an seo plan with the above points in mind first. Then create a list of keywords that resonate with the synopsis of the website page pages’ titles, meta tags, and content nomenclatures.
Brainstorm the keywords and long tail keywords (three to five word phrases) with the help of google (you can find tips on how to do this here. Focus down on keyword strings that apply to the product or service.
Find the right balance and relevance between the keywords and the website content, page descriptions, and meta tags.

Keep innovating and researching the keywords using google search console.

Related how content marketing can be used to attract more clients. Cup of tea kept on the desk with an open laptop in the background. Keywords are the words text that a user types in a search bar.

The quickest returns are often found by employing long tailed keywords that drive the most valuable traffic to your website. Long tail keywords typically offer a CRB directory vastly higher return on investment  That does not mean one does not invest in short tail keywords. However, the game is a longer one here!

Editor’s note: here are some of the seo tools offered by godaddy that can help you get your site google ready.

A few things to remember
Keywords are not your words but the ones used by your target audience. Use google trends to determine the keywords used by your target audience.

These are the words your target audience would be using to search or reach out to websites they are looking for.

Now equipped with the entire set of keywords, use them as the core base of your website content. Make sure that they resonate with the website title, metadata, headings, and content.