Millions of entrepreneurs in India’s tier towns are selling products through their websites every day. But at some point, they realize the only way to grow is to bring still more people to their websites. The question is how? We can answer this question by defining what is SEO (search engine optimisation).

Nearly 70 percent of Indian respondents to a 2017 study said they search for information on the internet before making a purchase.

Much like people around the world, India consumers do online research before making a purchase. Therefore, This provides a prime opportunity for business owners who have the eyes to see. Clearly, the first step in getting in front of those who are searching, is to attract the attention of the search engines.

SEO is a well defined series of steps that website owners can take to ensure search engines include their websites in search rankings. Since search engines are the primary way consumers find businesses, it is an effort well worth your time.

By bringing visitors to your website, SEO helps in lead generation

Your business website will inform existing and potential customers about the nature of your business and the type of products and services you provide. But it is also used to generate ‘leads’ or new business from new customers.

What is SEO Search Retail Medinipur
SEO makes your website discoverable  so prospects VP Safety Email Lists can find you on the internet.
There are thousands of websites that sell products like yours — and hence thousands of listings on search engine pages like the one above. But those searching online rarely look beyond the first page of the search results.

So the objective of SEO is to get your site listed on the first page, as high up on that page as possible. Therefore,  In this article, I describe organic SEO using specific techniques to improve your website’s search ranking  for free.

Related: Beginner’s SEO Guide

It’s all about keywords
At its heart, SEO is about keywords. These are the words people type (or speak) into search engines when they look for something online.

Look at the content on each page on your website. Do you see certain words repeating

Those provide clues to your keywords for that page.

Imagine that someone is using a search engine like Google to search for a new pair of shoes. What would they type in the Google search box? They might type in a few words like ‘Brown shoes in Italian leather.’ That’s a keyword phrase or a long tail keyword.

Use long tail keywords, as you stand a better chance of being discovered on the web.

You can get tips and ideas on finding CRB directory your keywords in this post.

Where to use keywords
Search engines have special programs that scour the internet looking for and indexing web pages (including yours). These programs are also called bots, crawlers and spiders.

Crawlers examine the content on each of your web pages to discern what the page is all about. They look for look for word patterns, how often those words are repeated on the page.