If you have an inclination to start a blog for your business website, you’ve already taken the first step — knowing content is critical to your online success. Once you learn how to blog, it represents a multifaceted tool helping you achieve a wide variety of goals for your business, including. The act of creating content, however, isn’t what drives these changes. Being intentional about topics, making a good platform choice, and optimizing content will allow you to align top level business goals with content in a way that’s both effective at driving sales and successful at increasing traffic.

As you plan to start your blog and write your first great blog post

There are a few best practices to keep in mind. They offer a systematic approach to creating great content.

Lay a solid foundation.
Set yourself up for SEO success VP Technical Email Lists Create valuable content.
Promote your content.
Analyze your efforts.
If you want to start a business blog, do it right the first time around. Follow these steps to make sure your blog is set up for success.

1. Lay a solid foundation
Don’t type anything yet. The first step in business blogging is not putting pen to paper — or fingers to your keyboard — it’s laying a foundation for all your efforts moving forward. Start by choosing the best platform for your blog. While there are many options available to you, WordPress is always my recommendation.

As the most popular content management system (CMS) in the world, used by more than 75 million websites, you have access to a seemingly unlimited amount of resources. If you don’t know what something means, or how to set up a specific feature, a simple Google search will return hundreds of results, including forums, tutorials and videos.

Note that WordPress users have the option of a free or paid site

As a business owner you should always register your domain with a hosting provider like GoDaddy. The company also offers managed WordPress hosting, which includes a Quick Start Wizard that enables you to set up your blog quickly and easily — even if you have little knowledge to start.

If you already own a website that’s hosted on WordPress, you’re one step closer to laying that foundation. You’ll simply need to set up your blog, which, if you don’t know how, an in house or freelance developer can do for you.

If you’re not using WordPress, I urge you to CRB directory consider switching. As a business owner, their resources, plugins, integrations and partnerships with other big brands like WooCommerce will make your life much easier. You also want to avoid having a blog that’s separate from your website, because your product or service pages miss out on all of that earned traffic.

2. Set yourself up for SEO success
Having great search engine optimization (SEO), is critical for every business blog. With the right cues in place, search engines are able to find, rank and index your blog. So when people are searching for related topics, your site will show up.