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A potential candidate can form an opinion about your company, even without having direct contact with it. If you do not take care of your good image as an employer, you can say goodbye to the chance to hire outstanding employees. In terms of creating the employer’s image on the labor market, external employer branding activities , aime at potential candidates for employees, are of great importance. External employer branding is a kind of communication between the company and the candidates. Recruitment activities are the most important element of this communication.
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First of all, you nee to pay attention to the recruitment advertisement. It’s the first thing your candidates see. The job advertisement should be legible, detaile and attractive to the readers. Describe precisely the requirements for candidates, the job database position and the benefits associate with employment in the company. Be honest! Don’t promise mountains of gold if you can’t deliver them. Authenticity always pays off. The second issue relate to recruitment is interviews with selecte candidates. Be professional, show your interest in the candidate and always give feeback – even in a negative situation. What else can you do? Present your company at job fairs.
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In this way, you will make yourself known in the target group, you will reach a wide audience and you will present yourself in a professional manner. Take care of good opinions about your brand on the Internet. Commplace advises: “job reviews + company name” is one of the most frequently type phrases in the Google search engine by CRB Directory people looking for employment. How to ensure that important websites include positive opinions about your company? Above all, cherish your current employees! Satisfie employees are the best ambassadors of your business. Encourage your subordinates to leave recommendations about your company on popular opinion-forming portals such as GoWork . Update the “Career” tab on your website.