How to Write Email Subject Lines That Get Results
The subject line is the first thing your recipients will see, so it’s important to make it count. A well-written subject line will grab their attention and make them want to open your email. Here are some tips for writing email subject lines that get results: Keep it brief. Your subject line should be no more than 50 characters long. This will ensure that it’s visible on most mobile devices and doesn’t get cut off in email clients. Use keywords. If you’re sending an email about a specific product or service, include relevant keywords in the subject line. This will help your email show up in search results when people are looking for information about that topic. Be specific. Tell your recipients exactly what they can expect to find in your email. For example, instead of writing “New blog post,” write “5 Tips for Writing Better Email Subject Lines.” Use power words. Power words are words that evoke emotion or interest.
Some examples of power words include
New,” “limited time,” and “urgent.” Personalize the subject line. If you have the recipient’s name, use it in the subject line. This will make your email feel more personal and increase the chances of it being opened. Use humor. A little bit of humor can go a long way in grabbing someone’s attention. Just make sure the humor is appropriate for your audience. Avoid clickbait. Clickbait subject lines are designed to trick people into opening an email. They often use words like “shocking,” “amazing,” and “you won’t believe this.” While these subject lines may get people to open your email, they’re likely to unsubscribe from your list if they’re not delivered on. Here are some examples of good email subject lines: “New Blog Post: 5 Tips for Writing Better Email Subject Lines” “Free Download: The Ultimate Guide to Email Marketing” “Limited Time Offer: 20% Off Your Next Order” “Urgent: Don’t Miss Out on This Special Deal” “Hi [Name], I’ve Got Some Good News for You” By following these tips, you can write email subject lines that get results.
Just remember to keep your subject lines brief
Specific, and interesting. And if you can, use humor or personalization to make your subject lines stand out. Here are some additional tips for writing email subject lines that get results: Test different subject lines. The best way to find out what subject lines work for your audience is to test different ones. Send out a few different emails with different subject lines and see which one gets the highest open rate. Track your results. Once you’ve sent out a few emails, track your results to see which subject lines are getting the best results. This will help you determine which subject lines to use in the future. Keep up with trends. The world of email marketing is constantly changing, so it’s important to keep up with the latest trends. This will help you ensure that your subject lines are effective and relevant. By following these tips, you can write email subject lines that get results and help you achieve your marketing goals.