Internet creators address their fans directly and thus significantly shorten the distance. The influencer – unlike the unavailable movie star – is close to his fans and usually publishes new content every day. To all this is adde the so-calle halo effect. Community blog Thanks to this psychological mechanism, we unconsciously attribute consistent, positive characteristics to an object base on the first impression. So when we see aesthetic photos with a pretty and smiling girl, we automatically think that she is sincere and nice.

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Micro-influencer and macro-influencer Influencer marketing includes influencers who can be divide into two categories – according to the reach they achieve: macro-influencer and micro-influencer. macro-influencer – an influencer with tens whatsapp mobile number list of thousands to millions of fans. Content publishe on social meia by a macro-influencer is almost always of high quality. micro-influencer – this is an influencer with from one thousand to ten thousand fans on social meia. Very often, the content create by micro-influencers is of lower quality, but this is not the rule. These types of influencers can be very valuable, especially if their content reaches the niches desire by the company.

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Are you looking for an effective way to reach your customers? We will advise the best. Enter your e-mail, we will contact you How to choose an influencer? When planning your online communication strategy , it is extremely important to choose the right influencer. You might think that a macro-influencer with a huge group of fans on social meia is a CRB Directory better choice. However, nothing could be further from the truth, because the engagement rate is more important than the number of followers. This indicator shows how many people are active on the influencer’s profiles, and what percentage of them are the so-calle influencers. ghost followers. People unfamiliar with influencer marketing can be scamme by influencers who buy followers to boost statistics. Statistics are also more important than the number of followers on Instagram.