Whether you make your own website or hire a developer to do it, you already know the first rule of commercial web presence  a professional business needs a professional website.

Of course, understanding that is the easy part.

It’s coming up with the plan to build a successful website that’s the real challenge. When you don’t know where to start, mapping out directions to reach that destination of a professional online presence can be intimidating, overwhelming, even a little scary.

But if you want to get your business online, it’s not as difficult as you think. You just need a little plan that will streamline the process of making your own website or assist you when working with the expert you employ to do it for you.

Make your own website: handy planning worksheet

Set your goals
Make your own website goals

Clearly stating your goals at the beginning is the Payroll Directors Email Lists key to any successful project. So, to make your own website, start by defining why you need one.

Ask yourself, what is the overall objective for my website?”

Think about what purpose your want your website to serve, such as:

Showcasing your services
Promoting your products
Building a community
Establishing the authority of your brand
Generating leads

Appearing in local search results

Then consider the things you want your audience to do once they get to your website. This may include action items like:

Browse through your products and services
Read a blog post
Download an ebook
Call the phone number
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Use these goals and action items to direct the CRB directory creation of your website. Organize the list by priority so you know the most important purpose of your site and the no. 1 action you want your audience to take when they get there.

Define your target audience.
Do you have a solid picture of your customers?

Although this may sound like an easy question to answer, don’t rush through it. Spend some time thinking about the specifics of your target audience.