The email subject line is the first thing your subscribers see, and it’s what determines whether they open your email or not. So, if you want to increase your open rates, you need to write subject lines that are clear, concise, and attention-grabbing. In this article, we’ll discuss some tips on how to write email subject lines that convert. We’ll cover everything from what to include in your subject line to how to test different subject lines to see what works best for your audience. What to Include in Your Subject Line When writing your email subject line, there are a few things you should keep in mind: Keep it short and sweet. Your subject line should be no more than 60 characters long, or 7-8 words.
This is because most email clients will
Only display the first 60 characters of your subject line in the inbox preview. Include a clear call to action. What do you want your subscribers to do when they open your email? Do you want them to click on a link? Read more about your product or service? Whatever it is, make sure your call to action is clear and concise. Use keywords that your subscribers Remove Background Image will be interested in. What are your subscribers searching for online? What are their pain points? Use keywords that are relevant to your audience in your subject line to help them find your email. Personalize your subject line. If you can, personalize your subject line by including the recipient’s name. This will help your email stand out from the crowd and make it more likely to be opened. How to Test Your Subject Lines Once you’ve written a few subject lines, you need to test them to see what works best for your audience.
There are a few different ways to test your subject lines
This is the most effective way to test your subject lines. A/B testing involves sending two different subject lines to the same group of subscribers and seeing which one performs better. Split testing. This is a variation of A/B testing where you send different subject lines to different CRB Directory segments of your audience. This can help you see how different segments of your audience respond to different subject lines. Eye tracking studies. Eye tracking studies can help you see where subscribers’ eyes go when they see your email subject line. This can help you identify which words and phrases are most likely to catch their attention. Conclusion Writing email subject lines that convert takes time and effort, but it’s worth it. By following the tips in this article, you can write subject lines that will help you increase your open rates and boost your email marketing results.