Crisis management is also important . Often, it is the right reaction in a difficult moment that determines whether the situation escalates and becomes even less favorable, or whether it calms down. Sometimes the right PR tools in a crisis allow you to turn a difficult event to your advantage. The example of this year proves that crisis management is not worth ignoring. Many industries had to react quickly and specifically in situations that could not be preicte. External PR tools External PR are activities aime at the environment in which the company operates.

Systematically Posts do not have

Its goal is to achieve harmony in contacts with the community – that is, with potential and current customers, business partners, investors and the meia. The purpose of external PR is to create a solid company reputation and maintain it database at a high level. Appropriate tools are necessary to conduct an effective dialogue with the environment. PR tools must be maximally adapte to the recipients and the specific public relations goal – the goal may be to change or strengthen the image, the desire to increase interest among recipients, or more effective information flow management.

To appear every day but it is important

A popular PR tool is meia relations, efficient communication between the company and the meia. The goal is to create and maintain positive relationships with journalists and other meia representatives. Meia relations can be carrie out by preparing CRB Directory press releases, organizing press conferences or giving interviews. PR tools The second tool for conducting external PR activities is employer branding. It is building a positive image of the employer by creating reliable, distinctive job advertisements, participating in job fairs, offering favorable employment conditions and attractive benefits, and conducting recruitment processes on clear, transparent terms.