The best time to launch a real time marketing campaign is right after breaking news, before it becomes too popular. That’s when you should start your activities – e.g. publish an entry on Facebook, Twitter or a blog – so that journalists and Internet users looking for more information on a given topic can come across your content. This can be seen in David Scott’s chart. RTM The news life cycle by David Meerman Scott 2. A well-done RTM can: Attract attention to the brand – an interesting post reflecting the spirit of current events gives a chance that people will visit your website, subscribe to the newsletter or start following your brand on social networks. Increase reach – such marketing usually takes a humorous form, which promotes the viral spread of content.

The stadium’s power

Original graphics or a slogan arouse the curiosity of the recipients and encourage them to share it with their friends. Acquire new leads – it seems that phone number list this strategy is just a curiosity that adds variety to the activities you use on a daily basis. However, attracting of people to your brand may result in some of them testing the tool you offer, buying a product or service. 3. There are many creative examples The Oreo campaign is a real-time marketing masterpiece. The brand tweete the now-famous “You can still dunk in the dark” graphic when went out during.

This strategy is just a curiosity

Oreo oreo When Louis Suarez bit an opponent during the FIFA World Cup in Brazil, Snickers reacte sensationally by posting on Twitter the apt comment: “Just eat a Snickers next time.” Snickers snickers Do you remember the fuss cause by the famous CRB Directory theress? Whether that dress was actually white with gold stripes or blue with black stripes, it didn’t matter how brands use the theme. Dunkin’s Donuts therdess1 Tide theress2 In our field, companies could show reflexes thanks to Robert Lewandowski, who score the famous five goals in 9 minutes in the match between Bayern Munich and VfL Wolfsburg.