Fifteen qualified leads. people who have shown an interest in your business) are much better than 100 visitors who will not buy anything from you and leave your website quickly.
4. Conduct competitive research
Keeping tabs on your competitors can be an easy yet efficient way to find SEO keywords for your e commerce website. And the best part is, you won’t have to spend tons of time and effort to do so.
Here are a few simple steps to conduct competitive research for finding profitable keywords for your e store
Type your target keywords in search engines
Make a list of the top 15 e commerce websites that are similar to yours
Use the tool like Ubersuggest, Ahref, or SEMrush to explore keywords for which these e commerce websites are ranking.
Pick the keywords relevant to your business and include them in your keyword word list
Look for Amazon Suggest
Amazon is the biggest online retailer in the world. Even if it is not your competitor, Amazon can help you learn valuable insights about what people are searching for.
Just type your target keyword in Amazon search and Chief and VP of Training Email List see what Amazon suggests. Pick the relevant keywords and phrases and include them in your keyword list.
Amazon Suggest tends to offer you long tail keywords that are valuable for the long term SEO health of your e commerce website.
Common keyword research mistakes
When doing keyword research, you should avoid making the following mistakes to maximize your SEO success.
Focusing on your business and ignoring the audience
You should keep your prospects and customers in mind when doing keyword research for your e commerce website. Avoid using your brand name or product name as a keyword, unless you are famous and your audience searches you with such a keyword.
Focus on how your audience tries to find the products services you offer.
2. Overstuffing content with keywords
Long gone are the days when stuffing your website CRB directory with keywords improves SEO. Now, doing the same can attract penalties from search engines, affecting your e commerce website adversely.
So, you should use the target keywords naturally in the content of your e commerce website. Try to mention your keyword once for every 100 words on the page.
